Let Shelton’s Marketing and Advertising Professionals Show You The Way

Founded in 1991, Shelton Group has specialized in energy-related work since 1997, and the majority of our business today is somehow energy related. We approach it from all angles by representing:

• Utilities marketing energy-efficient and green programs to consumers
• Manufacturers selling energy management systems to utilities
• Consumer products manufacturers selling energy efficiency-related products to consumers
• Trade associations marketing to the nation’s architects and electric utilities.

We believe in listening first and speaking second. Thus, we have designed and executed numerous qualitative and quantitative research and planning studies (listening) followed by branding, direct marketing and/or advertising campaigns (speaking).

This approach has resulted in brands and/or marketing programs for the American Institute of Architects, BP Solar, Cleveland Public Power, Knauf Insulation, Middle Tennessee Electric Membership Corporation, the National Rural Electric Cooperative Association and Vectren Corporation.

And we practice what we preach. In order to provide our clients with the freshest insights into the minds of their consumers and keep them abreast of market trends, we conduct Energy Pulse™—our proprietary, national consumer market study—on an annual basis. That way we can listen before we speak, too.

Isn't that a comforting thought?

Shelton Group Team Credentials

Suzanne C. Shelton is president, CEO and founder of the award-winning Shelton Group. Suzanne is a dedicated leader who shares her knowledge through speaking engagements nationwide.

Lee Ann S. Head is director of planning and research for the Shelton Group and has conducted all quantitative and qualitative primary research, secondary market analysis and marketing planning activities for the firm's clients for the past six years. She holds a Master of Mass Communications in Advertising Management and Research and was the senior vice president of marketing for a regional bank prior to joining Shelton Group in 2000.

Larry Washington is creative director and has more than ten years of creative experience with various agencies on the East Coast. His work has been recognized in various industry publications and competitions such as Archive, Print, Creativity, Communication Arts and the Addy Awards.

To learn more, visit www.sheltonenergy.com or call 865.524.8385.
To have Suzanne Shelton present Energy Pulse^® at your next conference, send inquiries via email to booking@energypulse.org or call Mary Beth West at 865.982.6626.