The second year of the study built upon the first set of data, offering a comparison to consumer habits and predictions. Some highlights from the second year of Energy Pulse data:
- 86 percent of Americans said that they would choose one home over another based on energy efficiency, yet 78 percent of homeowners said that nobody talked to them about efficiency during the buying process.
- 76 percent of Americans think that their utility should offer renewable energy, yet 58 percent don’t know what renewable energy actually is.
- 63 percent of Americans say energy prices have increased enough to make them change their consumption habits. Yet 76 percent blame something other than their own consumption for energy prices.63 percent of Americans say energy prices have increased enough to make them change their consumption habits. Yet 76 percent blame something other than their own consumption for energy prices.
Price: $800—Comprehensive Survey
$200—Segment Reports
The premier edition of Energy Pulse set the benchmark for consumer perception regarding energy conservation and the purchase of energy-efficient products. A few highlights:
- 59 percent of the survey respondents said the issue of energy conservation was extremely important to them now, while 72 percent said it would be extremely important in 10 years.
- However, only 32 percent said it was extremely important in how it impacted their purchases and daily activities.
- Americans reported participating in an average of six conservation activities in 2004, from purchasing a compact fluorescent light bulb or recycling sail to installing solar panels or purchasing a hybrid car.
- There were significant differences in product interest, price points and activity levels, all attributable to demographic characteristics such as age, income, geographic region and presence of children.
